Best Practices

Ways to increase revenue on lastminute.com

  • Utilize Partner Connect to efficiently manage your rates, inventory and bookings. Remove the manual process, so that you have more time to strategize.
  • Open all room categories and ensure they are open 365 days out; we can and will sell up to 330 days out.
  • Yield up during demand periods, rather than closing out.
  • Push rates for the upcoming year no later than August.
  • Utilize your Market Manager's expertise to identify ways to increase revenue for your property.
  • Participate in our Top Secret Hotels program. This opaque channel helps you maintain parity and you can fill last-minute rooms with discounted rates. (Click here) to access the template to add this additional product code to your property. Contact your lastminute.com representative for additional details on this product.
  • Participate by selling Packaged rates. Provide true value to the consumer who books flight plus hotel. In leisure markets, this path is critical. (Click here) to access the template to add this additional product code to your property.
  • Be sure that you have promotions loaded, and participate in our various promotion campaigns. You have the flexibility of providing different offers base on your seasonality, as well as different offers on the hotel and package path.
  • Update your Hotel Questions and Answers. This hot new tool gives consumers a vehicle to contact you with questions they have about your property, providing you an immediate connection to someone who is ready to purchase and giving you an opportunity to sell the benefits of your property.
  • Participate in the Sponsored Search Network for your need periods and give yourself a competitive advantage with your placement. You control when and how much you want to spend.
  • Join the hottest new channel, offer exclusive rates and promotions on our Mobile point of sale.

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